Zero-Click Content 

Zero-click content delivers standalone messaging  — or an engaging user impression — with no need to click for more information . With zero-click content, the message is up-front. Users consumer it on the platform they're on, without the need to visit an external site or blog. 

Many platforms prioritize zero-click content, whether it is a Google search result, LinkedIn or social media post or video. For this reason, more brands are embracing zero-click content as part of a comprehensive digital strategy.